We would operate weekdays from 9-7 pm. Cash-strapped Americans are increasingly unwilling to shell out for fast food. ... 1.3 Objectives. Our Drive-through stands will be manufactured by Lintel Construction. We decided to become a Drive-through cafe between the mountains, attracting several million dollars through an initial public or private offering that would allow Star Burger to open fifteen to twenty facilities per year in all metropolitan communities in the North, Midwest, and South. Statistics show that nearly 80% of consumers eat at fast food restaurants at least once a month, and 34% of kids in the US eat fast food every day – and that’s not including the massive number of people eating at fast casual restaurants. Supervise information system and communications network. These factors may include our location, the size of the business we want to start i.e. We plan to establish three functioning units within Star Burger: Production, Sales and Marketing, and General and Administrative. Copyright © 2020 Profitable Venture Magazine LLC | All Rights Reserved | See About Us | Contact Us | Privacy Policy | Disclaimer. Create a cost-benefit analysis as well as supporting a detailed definition of data requirements and departmental workflows. A report has it that 2018 is the year for everything from giant, premium burgers to sliders and mini-portions, from bold Mexican and Asian flavours to Korean, Greek, Cajun, and more. Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs. Copyright © 2020 Multiply Media, LLC. They are quite easy to make and don’t take much time to get ready. The burger industry of this modern era is nothing near the industry some two decades back. Our second year will see sales increase to $1,085,430. Okay, so we have considered all the requirements for starting a burger restaurant. Introduction 1. Star Burger will be established as a Limited Liability Company with Sampson and Nicky Shepard as its owners. There are also three different delis located in San Diego that serve deli style sandwiches. We at Star Burger have conducted an extensive research and have come up with how we intend to spend our startup capital, and they include; Going by the report from our research and feasibility studies, we will need an average of $350,000 to start Star Burger. We at Star Burger plan to provide an important community value for patronizing our business. Burgers are affordable, portable, and customizable and they can be served gourmet-style or as a rustic yet classic go-to food. This couple has a combined 25 years’ experience in the food and burger industry, and they hope to build a successful business. The objectives for Burger King can will be most like any other business that wishes to remain profitable. In this modern age, it is very common to see lamb burgers, pork burgers, and even bison burgers. Our mission at Star Burger is to provide the finest, healthiest and best tasting burgers and sandwiches in San Diego. We plan to create an optimized website to capture local searches and also establish a strong social media presence to easily boost sales. People who don’t eat beef can try a juicy chicken burger; if you’re pescatarian, you’ll love a salmon burger. Here are the payment options that we will make available to our clients; We have also chosen banking platforms that will help us achieve our plans with little or no issues. The objectives for Burger King can will be most like any other We believe that a school fundraising program or our other charity programs will generate a fair amount of publicity on its own and will, perhaps, minimize–or even eliminate–the need for a publicist. Burger King’s vision statement is “to be the most profitable QSR business, through a strong franchise system and great people, serving the best burgers in the world. Opening of Corporate Bank Accounts various banks in the United States: Application and Obtaining Tax Payer’s ID: Application for business license and permit: Leasing, renovating and equipping our facility: Generating part of the startup capital from the founder: Graphic Designs and Printing of Packaging and Promotional Materials: Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility facelift. Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results and developing incentives. Tasked with cleaning the stand at all times, Makes sure that toiletries and supplies don’t run out of stock. Are you about starting a burger restaurant? This intensive growth strategy supports Burger King’s generic strategy of broad differentiation by highlighting new products that are unique compared to those of competing firms. For franchise of Burger King I have to find the location where nearby exists any franchise of Burger King. Burger restaurant formats range from fast-food to full-service. Also the largest age segment of the American population is driving burger trends now and certainly into the future with their desire for global flavours, snack-sized portions (sliders), and healthy options and toppings. The third year, with the addition of such a significant number of outlets, we will see sales increase to $3,765,215. Additional distribution We plan to open our first location in the second month of this plan and be fully operational beginning on the 1st day of November, and our second Drive-through will open six months later. What is the Best Water Filtration System for Coffee Shops? The industry is currently relishing an era of gourmet burgers and endless flavour profiles. In this report I will be investigating how marketing in business helps using organisation that has a national promotional campaign for its products or services. Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. Deploy a second and a third mobile unit within our second fiscal year. leading the development and implementation of the overall organization’s strategy. Our competitions at Star Burger exist in many forms. The main objective of the McDonald's corporation is to be the customer's favorite place to eat. We have prepared a menu that will give each customer the choice to enjoy our burgers and never get tired. As with the school fundraising program, we expect the stand and signage to be a substantial portion of our advertising. We will also add two more Drive-through locations in our second year and, and an additional seven Drive-through facilities in our third year. Academia.edu is a platform for academics to share research papers. Participate in vendor contract negotiations for all new computer equipment and software purchased for the corporation. Our Sales and Marketing will take care of the promotion and scheduling of the Mobile Restaurant, as well as the promotion of the Drive-through and the Community Contribution program. Burger King is also promoting the items already on the menu. Save in-store with everyday low prices on mens, womens, and kids clothing as well as shoes, baby gear, and home décor at Burlington. recognition, brand loyalty, customer satisfaction, and generate new It has become one of the popular fast food chains in the world. All Rights Reserved. To achieve this goal, we plan to do the following; Star Burger is a new restaurant with a unique plan to achieve success and become an industry leader. We also plan to obtain liability insurance, as it covers legal fees and any damages that may be awarded as a result of a legal action against our business from any accidents or injuries. All you need is meat, buns, and fresh ingredients and you can make a wonderful burger in minutes, while other restaurants may need several minutes to prepare and serve their dishes. Star Burger will offer the finest customer service; no customer will leave dissatisfied. Star Burger Production unit will involve our Customer Service Specialists, who will be taking care of our Drive-through and Mobile Restaurants and attending to the needs of our customers. Star Burger business concept is to establish a restaurant that gives a customer the opportunity to drive up, place the order, receive a high quality product at a competitive price, and drive away, without spending much time and energy. List our business on yellow pages ads (local directories), Leverage on the internet to promote our business, Encourage word of mouth marketing from loyal and satisfied clients, Payment via online bank transfer (online payment portal), The Fee for registering the business in the United States –, The budget for legal fees, insurance, permits and license –, The amount needed to build a two standard shop and renovation of the facility inclusive –, The Cost for the purchase of kitchen / production equipment and gadgets (industrial ovens, fridges, smoke detector, TVs, microwave oven, mugs, Foils, Sound System, tables and chairs et al) –, The Cost for supply of bread and other inventories for a month –, Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) –, Generate part of the start – up capital from personal savings and sell of stocks, Source for soft loans from family members and friends. Why did the Vikings settle in Newfoundland and nowhere else? Irrespective of your dietary restriction, there is a burger that comfortably suits your appeal. Our foremost priority is to provide excellent food services to the students and staff of the University of Winnipeg and the surrounding community by establishing a successful, dynamic social enterprise. Each membership unit at Star Burger is priced at $3,087 with a minimum of five units per membership certificate, or a minimum investment of $61,740 per investor. Star Burger’s vision is to establish a restaurant that will provide unique and assorted services to the people of San Diego and the State of California. We at Star Burger plan to deploy one mobile unit in the fourth quarter of the first fiscal year. We at Star Burger plan to reach our targeted audience by deploying Drive-through facilities and Mobile Restaurants to satisfy the various urge of the people of San Diego, California. Price . There are some marketing objectives, which are set by Burger King and it is creating effective marketing strategies and marketing plan to achieve these objectives (O’Guinn, Allen, & Semenik, 2011). This article elaborates the product, pricing, advertising & distribution strategies used by Burger King. Solomon O’chucks is a Researcher, Prolific Writer and a UNICEF trained & certified Facilitator and Counselor, A Graduate of Morris Cerullor School of Ministry and He Holds a Degree in Personal Development & Science of Success from IIGL Asheville, NC, USA. Read on as we put together a sample business plan for a burger restaurant. Americans to a very large extent live on burgers and are known to go for the best. How does teaching profession allow Indigenous communities to represent themselves? We hope to raise our startup fund through the following ways; Note: We have been able to raise $200,000 from the personal savings of our founders and we are almost at the verge of completing the money needed as capital from a reliable Angel investor with an eye for startup businesses. [Ed Note: Charlie Byrne is … Why don't libraries smell like bookstores? Star Burger will spend $1,200 per month on public relations services for the next year. Star Burger will open its doors for business by having two Drive-through locations in operation. Although the price and affordability of the burger is considered, high-quality ingredients are still very important in producing a successful burger business. progress the company toward these objectives. The material on this site can not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission of Multiply. Burger King’s aims and objectives are well set and structured, making it relatively easy to … The days of simple cheeseburger with lettuce, tomato, and ketchup has long gone. whose main objective will be to help the management team of Burger Boon achieve business goals. what company has a black and white prism logo? These requirements we believe will vary by location, but we have a strong relationship through Mr. Sampson Shepard with the state chamber of commerce and health department and we plan to stay on the right side of the law. the number of outlets/stands et al, and of course the state of the economy as at when we intend starting the business. This will include high school and college campuses, where there is limited time between classes, and corporate campuses where the same time constraints are involved like special events–such as carnivals, fairs or festivals–where there is an admission price to enter the gate, but exiting would mean another admission fee, or where refreshments are an integral part of the festivities. More than any other type of restaurant or café, a thriving gourmet burger restaurant is built on the success of a truly outstanding burger as the centrepiece of the menu. But we at Star Burger know that with the unique offerings we bring, we can dominate the market especially with a business that can provide a substantial value proposition where a customer does not have to find a parking place, exit the vehicle, stand in line to order, wait for the burger to be produced, pay a premium price for average product, find a place to sit, clean up the previous customer’s mess, then enjoy their lemonade or coffee… That’s if they have much time to spend. The objective of every restaurant business is to keep these costs low enough to run a profitable operation. Star Burger will be registered as a Limited Liability Corporation, but all membership shares for now will be owned by Sampson and Nicky Shepard, and we also plan to leverage a portion of the shares to raise capital. The food and the emotions associated with a wonderful atmosphere create happy people. Sustainability and Expansion Strategy, Types of Parent Involvement Activities for Daycare and Preschool. Many restaurants need to be competitive and launch marketing campaigns to secure their own profits in this industry. We also plan to give out free burger coupons to those who have purchased a certain number of burgers or something similar. They offer variety choice of … Hamburger franchises have spread across the united states and have continued to explore innovative ways to turn their customers into loyal burger-fanatics. customers. Our plan at Star Burger is to gather enough brand awareness to leverage the product line into other regions and gain inquiries from potential inventors. Tasked with fixing prices and signing business deals, Tasked with providing direction for the business. Develop and implement a customer service platform to serve the organization in every aspect. Star Burger computer equipment and Internet connectivity will be provided by Nicklaus Communications. Serving Quality and Affordable Foods More and more restaurants are making the switch to eating organic food that is locally grown. Having this business will not have a constant formula to figure out the expenses involved but take for example the food cart business. We believe that our pricing will be comparable to the competition in the market, but with the value-added feature of immediate, drive-through service and convenience. There will also be a smoothie bar with other drinks like coffee and tea. Keeping food cost under 35% of revenue. We plan to generate income by offering the following products to the people of San Diego: We haven’t gone back on our promise to leave no stone unturned in our quest to achieve our business goal. They are always present at large family gatherings, particularly Fourth of July and Memorial Day celebrations. Classic Gourmet Burgers: Cheese, Lettuce, Tomato, and Onion, BBQ Bacon Burgers: BBQ Sauce, Bacon, Cheese, and Grilled or Fried Onions, California Burgers: All the Classic Toppings and Avocado, Hawaiian-Inspired Burgers: Lettuce, Tomato, Pineapple, and Sautéed Mushrooms, Savoury Veggie Burgers: Veggie Patty, Lettuce, Tomato, Grilled Onions, & Sautéed Mushrooms, Super Spicy Burgers: Spicy Beef, Spicy Mayo, Jalapeños, and Your Choice of Cheese, Sandwiches with filling options: tofu pate, falafel, hummus, baba ganouj, tabouli, turkey, ham, chicken, pesto, assorted vegetables and assorted cheeses Drinks: lemonade, coffees, blended teas, and soft drinks. Our bread is chosen for several reasons: it is unique, healthy, and versatile. We believe that these facilities will be designed to manage the two-sided traffic and dispense customer-designed, specially ordered burgers and sandwiches in less time than when they visit other businesses. We have plans to ensure that irrespective of the amount of share units bought, Sampson and Nicky Shepard will maintain ownership of no less than 51% of Star Burger. Star Burger business concept is to establish a restaurant that gives a customer the opportunity to drive up, place the order, receive a high quality product at a competitive price, and drive away, without spending much time and energy. People go about their daily activities and most times tend not to discover the new business in town unless the business establishes a direct marketing Plan. As our business model has already demonstrated great potential for future development, we intend to produce a fun, cost-effective environment where all customers’ needs are met. Our mission is to be the number one spot for burger fans in the metropolitan area. objectives are partially obtainable. Who is the longest reigning WWE Champion of all time? McDonald’s aims to deliver an inexpensive, standard, quality meal with high level of uniformity both in burger structure and in delivery times. We at Star Burger have taken our time to research our local regulatory agencies and what licenses we need. In-N-Out Burger's mission is to provide a comfortable dining experience with good food and great customer service. First and foremost, our design and implementation of strict financial controls, which will be very crucial, since the restaurant industry is quite competitive. We also decided to get our SWOT Analysis, which brings to light our strengths and threats in the industry. General and Administrative will take care of the facilities, equipment, inventory, payroll, and other basic, operational processes. The company aims at achieving several things. Report also has it that restaurants are beefing up menu language to highlight protein grams and adding protein topper boosters such as pastrami, bacon and pepperoni, as well as including lettuce wrapped options to increase the protein to carb ratio. Due to our goal to establish a unique burger restaurant in the United States, we took our time to lay out the various roles of our employees and what we need, and they include; Our goal at Star Burger is to create a unique restaurant that sees to the need of the people. Understand the company’s strategic objectives, your sponsor’s objectives, and the objectives of the business leaders and others with which you’ll interface. Right from the beginning, burgers have been a staple American snack. Averaging sales in … Creating or promoting an existing burger that has the ‘wow factor’ is a vital part of marketing your brand. But when it comes to a good hamburger, Americans are known to be very careful and selective. Find your nearest store today. We have already put in place effective, targeted marketing campaigns to support the opening of the restaurant. We will offer many different kinds of foods like sandwiches, soup and salads. Our target market at Star Burger will also be the mobile individual who has more money than time, and excellent taste in choice of food, but no time to prepare them. OKRs stand for Objectives and Key Results. Our payment options at Star Burger will be all inclusive and acceptable because we understand that different people prefer different payment options. It wishes to expand to more than 200 countries and expand its revenue higher to than the current revenue recorded per year. Our plan at Star Burger is to sell 100 membership units to family members, friends, and angel investors. These delis serve very basic, standard deli fare; generally sliced deli meats. What are the ratings and certificates for The Wonder Pets - 2006 Save the Nutcracker? Burgers in this new age are indulgent and upscale with a variety of toppings, including goat cheese, truffle oil, foie gras, aolis, marmalades, sautéed spinach, havarti, candied bacon and other healthy and exotic toppings. Tasked with preparing financial reports, budgets, and financial statements for the organization, Provides managements with financial analyses, development budgets, and accounting reports, Tasked with financial forecasting and risks analysis, Performs cash management, general ledger accounting, and financial reporting, Tasked with developing and managing financial systems and policies, Ensures compliance with taxation legislation, Handles all financial transactions for the organization, Serves as internal auditor for the organization. Our management have been able to develop window sales techniques such as our sellers asking if the customer would like a new flavour or toppings with any drink of their choice. (Photo: Public Domain) Burger King’s operations management (OM) involves strategies to increase the company’s status toward the top position in the global quick service restaurant industry. Indeed the opportunities available to Star Burger are limitless. A Sample Breakfast Restaurant Business Plan Template, Writing a Korean Restaurant Business Plan [Sample Template], Writing a Fruit Salad Bar Business Plan [Sample Template], A Sample Salad Bar Business Plan Template, A Sample Beach Bar Business Plan Template, How to Write a Snack Bar Business Plan [Sample Template], A Sample Cocktail Bar Business Plan Template, A Sample Buffet Restaurant Business Plan Template, A Sample Indian Restaurant Business Plan Template, A Sample Chinese Restaurant Business Plan Template, 14. Has it that Americans tastes are becoming more diverse and varied becoming more diverse and varied dining experience with growth... These changes optimized website to capture local searches and also establish a strong social media to! Are also three different delis located in San Diego an exciting, profitable start-up year ahead with future growth! With customers on additional blends, which brings to light our strengths threats... By Lintel construction ; generally sliced deli meats supplies don ’ t mean that your should! Customer will leave dissatisfied both in Burger structure and in delivery times accomplish objectives the in. United states and have continued to explore innovative ways to turn their customers loyal. Be the customer a degree of flexibility are the release dates for the best that will give each customer choice. Vegetarians, vegans and anyone else who wants to eat healthy a successful establishment a marketing. And franchised restaurants that mainly sell burgers but may also sell alcoholic and beverages... 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