The platform has been a huge financial success, with surging stocks, lucrative advertising sales and high revenue and total earnings per quarter. Sina Weibo (NASDAQ: WB) (新浪微博) is a Chinese microblogging (weibo) website. The area was governed from the capital of Weizhou (魏州) in modern Daming County, Handan, Hebei, and controlled the southern Hebei and northern Shandong regions. In August 2017, Weibo accused Weitoutiao of illegally using Weibo’s content and ended its cooperation with Toutiao. Besides, Weibo successfully spotted the three major trends in China in recent years: the Wanghong economy (网红 meaning internet famous, which is similar to ‘insta famous’), live videos and short videos. However, its supremacy is now being challenged by new competitors acting as substitutes and competing for users time: WeChat, Toutiao, Zhihu, Douyin and more. In March 2017, Weibo’s monthly active user reached 340 million users, whilst Twitter’s monthly active user were merely 328 million. From Wikipedia, the free encyclopedia Tencent Weibo is a Chinese microblogging (weibo) website launched by Tencent in April 2010, and is planned to be shut down on September 28th, 2020. Although a lot of Chinese users might not trust the fairness of a lottery when it is completely organized by the brand, Weibo enables to design contests where users can take actions (like, share, etc.) Is Weibo dead, dying, or is it actually secretly striving? Launched by Sina in 2009, it regularly censors topics deemed sensitive or … Why? Launched by Sina Corporation on 14 August 2009, it is one of the most popular social media platforms in China. However, growth now seems to be slowing down, which might explain the over 10% decrease in Weibo’s stock price after the release of their 2018 Q1 financial data. With more than 772 million users, Weibo isn’t … Launched by Sina in 2009, it regularly censors topics deemed sensitive or inappropriate by the Chinese government. Toutiao and Zhihu have both integrated Weibo’s main design: news feed, share + comment + like and hot news. A weibo is that guy who nobody wants to sit near on the bus to work or school, or that kid who has to sit on the floor in the corner at lunch because nobody will let them sit at thier table. Catch the trendy topics, get closer to your favorite idols, find the story behind the scenes. Users can click a product link or coupon displayed in a Weibo influencer post and be directly redirected to the relevant page on Taobao or Tmall. Users may broadcast a message including 140 Chinese characters at most through the web, SMS or smartphone. Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China, with over 445 million monthly active users as of Q3 2018. Weibo is a Twitter-like microblogging service used by hundreds of millions of users. What’s on Weibo Podcast #4: Horse Prince, Ambassador, Money Maker – Ding Zhen is China’s 2020 Viral Hit It started with one Douyin clip and triggered a social … -… Weibo is usually known as the Chinese version of Twitter. Weird things about the name Weibo: The name spelled backwards is Obiew. By definition, it can’t easily be controlled or managed. In terms of revenue, Twitter is still bringing in twice more than Weibo, but its revenues have been decreasing in 2017 while Weibo’s revenues increased at more than 70% YOY growth pace. Sina Weibo is a Chinese microblogging website launched by Sina Corporation in August 2009. Weibo was largely inspired by Twitter in its early days. For this reason, there is a tendency to believe that Weibo and Twitter fates are linked. China's most popular blogging platform. In fact, Weibo made a festival out of the Wanghong trend: the Super Wanghong Festival that attracted nearly all the most famous Chinese Internet influencers and got more than 800 million likes. Weibo has performed outstandingly in the past, can it overcome this crisis? The conflict between Toutiao and Weibo continues to intensify: The three platforms, despite increasing similarities, also maintain some core differences: The competition will continue to rage, but the pie of Chinese interest-based social networks might be big enough for these 3 players to co-exist. Fun Facts about the name Weibo. Weibo, previously known as “Sina Weibo” as a spun-off from Sina, is one of the top social networking platform in China with 462 million monthly active users. Sina Weibo is a social networking and microblogging service based in China with more than 368 million registered users. Its main competitors are Toutiao and Zhihu. Weibo is a leading social media for people to create, share and discover content online. Sina has about 46% stake in Weibo with 72% voting power while Alibaba Group holds a 31.5% stake. Currently the largest Chinese social network, Weibo is actually a microblogging platform, commonly compared with Twitter. Unlike WeChat, Weibo doesn’t display all content chronologically to users. Although Weibo no longer dominates China’s social space, it is still growing fast (see sections below) and Weibo marketing is an essential tool for brands wanting to gain visibility in China. Careful A-B testing of posts content (in order to increase engagement and re-shares) is however essential in order to generate significant organic growth. Weibo Advertising Offers The Most Targeted Solutions . Although growth for Weibo is slowing down, it remains much stronger than its Western competitor. This cooperation with Alibaba allowed Weibo to enhance its commercialization model, which was Weibo’s major weakness back in the days. The reason for this discrepancy between Weibo and Twitter can be explained by the faster pace of innovation from Weibo. Weibo is a powerful channel for B2C promotion, but it also works in another context: B2B promotion. Weibo also has a powerful advertising back-end enabling to display advertising in users news feed. Most importantly, Weibo was able to increase its revenues from advertisement and marketing which had been a challenge for the company in the past. Weibo International Edition, discover! What’s on Weibo sheds light on China’s social media, dynamic digital developments, and the key shifts shaping modern China. Weibo focuses on younger generations, allowing them to keep up with hot topics, popular discussions, mainstream information and follow celebrity-related issues. By cross-promoting with other accounts targeting a similar group, you can building high-quality following. Weibo's P/E tells us that market participants think it will not fare as well as its peers in the same industry. Account registration and verification. Weibo came into being in 2009 after the Chinese government blocked Twitter following deadly riots in Xinjiang. Weibo’s main advantage is its pioneer and early comer status in the industry, it has a well-established ecosystem and is deeply embedded in Chinese internet users’ habits and largely recognized in China. Competition is growing, but the continued innovation from Weibo will likely enable the network to stay on top of its niche for a while, and likely surpass its Western equivalent Twitter. From afar or the perspective of a complete newbie, a weibo will appear misunderstood and harmless. The growing advertising revenues from Weibo make sense even given the intense competition from WeChat: WeChat has notoriously not been promoting itself as an advertising network. Weibo (Chinese: 魏博; pinyin: Wèibó; alternatively written Wei–Bo), also known as Tianxiong (Chinese: 天雄; pinyin: Tiānxióng), was a province or circuit (道, dào) of the mid to late Tang dynasty.. Explore your interests and share anything you want at anytime, anywhere! China wants Twitter to shut down accounts that smear China, This dock promises to turn your Switch into an arcade cabinet, This subway in China lets you buy a ticket from a hologram, Computex Taipei postponed again, this time until 2021, 12 arrested for selling cheats for China’s version of PUBG Mobile, What is Weibo? Like on the Facebook News Feed, content with high engagement rate will be shown to more users. Weibo’s text box. The mechanism is a simple KOL promotion: pay or gift influencers in exchange for exposure. Although Weibo is no longer in the limelight, it remains a powerful tool for users and advertisers alike. Weibo Trends & Insights Weibo Corporation ("Weibo" or the "Company") (NASDAQ: WB), a leading social media in China, today announced its unaudited financial results for the first quarter ended March 31, 2020. Sina Weibo now boasts over 350 million active monthly users, it is known as ‘China’s Twitter’ but is actually a far more effective platform in terms of advertising opportunity for foreign brands than its western counterpart.. Weibo has another robust partner – Alibaba: In 2013, Sina Weibo started a strategic cooperation with Alibaba, which allowed both parties’ date exchange, integration of online payment and online marketing. 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